This video was created as a masters Project to promote the beer “Estrella Galicia.” The objective of the Project was to connect with the audience at an emotional level in order to capture their attention. By doing this we would create a bond between the consumer and the brand. Therefore we created a video that would draw the viewer in and a teaser to promote the “event” that we created to promote the beer.

 

Collaboration: Olga Sieso, Elena de Santi, Omar Chavez, Jairo Rodríguez, Carolina Barberis.